JENNIFER L. M. GUNN
LEARNING ARCHITECT | CONTENT STRATEGIST
_edited.jpg)
LEARNING ARCHITECT | CONTENT STRATEGIST
About Jennifer L.M. Gunn
"Every great strategy starts with
a story worth remembering."
Jennifer L.M. Gunn is an educator, instructional designer, and learning product strategist with a passion for innovative education.
She specializes in end-to-end content services—including go-to-market strategy, content creation, editorial direction, thought-leadership writing, SEO optimization, branding, and instructional design.
Jennifer has developed impactful learning products such as The Life Builder Lab, a nationwide EdTech career-readiness platform, and Right to Read, a transformative adolescent literacy program. She is also the co-founder of EDxEDNYC, a professional learning conference for educators.
As a seasoned writer and editor, Jennifer has authored eight books for kids and teens on social-emotional learning, literacy, and post-secondary readiness, in addition to hundreds of articles and thought-leadership pieces on education. She has launched five national magazines, led editorial teams, and grown an education blog to over a million monthly visitors through strategic SEO and branding.
Jennifer partners with EdTech companies, publishers, agencies, schools, and startups to create clear, engaging educational content and scalable learning frameworks that align with standards and inspire both learners and educators. She frequently writes and speaks about education innovation and the power of transformative learning.
.png)
Content Strategy
Tailored content strategy services that empower EdTech companies, schools, and organizations to engage their audiences effectively through powerful storytelling and effective AI/SEO strategies.
Public Relations
Custom PR services for schools, companies, and orgs, specializing in social media, community building, media relations, and crisis management to positively manage your brand's image.
Instructional Design
Instructional design services including research, innovative ideation, creative design, and iterative processes for both print and digital learning experiences for K12-adult learners.
Marketing/Branding
Build a strong brand identity for your school, EdTech startup, or organization with expert marketing and branding services that boost recognition and drive growth. Create design language, logo, marketing strategy.
Professional Development
Enhance your team's expertise with professional development designed to elevate skills or refine pedagogical practices for school teams or educators at all levels. In person, virtual or e-learning.
.png)
Start-Up Consulting
Our consultation services empower EdTech startups, new schools, and organizations with expert leadership and education sector guidance to foster innovation and success.
Content + Product Strategy
CONTENT STRATEGY
-
Content Strategy & Planning
-
Long-Form & Short-Form Writing
-
Editorial Leadership & Calendar Management
-
Research & Expert Interviews
-
Data Analysis & Reporting
-
Storytelling Across Formats (text, video, graphics)
-
SEO & Web Copywriting
-
Cross-Functional Collaboration
-
Content Repurposing & Atomization
-
Brand Voice & Messaging Consistency
-
Project & Workflow Management
PRODUCT MANAGEMENT
-
Product Management and Learning Design
-
Corporate Training and Enablement
-
Project/Program Management
-
eLearning/LMS Administration
-
Multimedia Production
-
Graphic Design/Branding/Marketing
-
Data Analysis/Reporting
-
UX Research/Product Strategy
-
Systems Thinker/Builder
-
Learning Theory Expert
-
People-First Team Leader
-
Cross-Functional Collaboration
-
Data-Driven Strategist
-
Creative Problem-Solving
-
AI Solutions/Tech Forward
-
Ed Tech/SaaS Development
Sectors:
-
Corporate Learning + Development
-
Saas Product Lead
-
EdTech SaaS Product Lead
-
K12 + High Education Instruction/Curriculum Design
Learning + Development
Instructional Design
-
Product Management and Learning Design
-
Corporate Training and Enablement
-
Project/Program Management
-
eLearning/LMS Administration
-
Multimedia Production
-
Graphic Design/Branding/Marketing
-
Data Analysis/Reporting
-
UX Research/Product Strategy
-
Systems Thinker/Builder
-
Learning Theory Expert
-
People-First Team Leader
-
Cross-Functional Collaboration
-
Data-Driven Strategist
-
Creative Problem-Solving
-
AI Solutions/Tech Forward
-
Ed Tech/SaaS Development
Sectors:
Corporate Learning + Development
Saas Product Lead
EdTech SaaS Product Lead
K12 + High Education Instruction/Curriculum Design
Education Content Writer + Designer
-
K12 to High Ed Instructional Design: Experienced in curriculum writing, eLearning development, and instructional design, creating engaging and effective learning experiences for K12-Higher Ed
-
Education Writer: Versatile writer with a diverse portfolio spanning books, ebooks, magazine features, blog articles, curriculum materials, and eLearning content.
-
Education Author: Author of 8 books for children and teens and hundreds of articles on education, learning design, pedagogy, EdTech, and related fields.
-
SEO Whiz: Adept at SEO optimization and adapting writing style to meet various project requirements.
-
Brand Voice Pro: Skilled at translating complex topics into accessible, engaging content for diverse audiences while maintaining flexibility in tone, voice, and design to suit client needs.
Branding Design
Marketing/PR
-
Skilled in crafting compelling press releases, media kits, and public statements to secure positive media coverage and manage brand reputation, consistently upholding the brand voice and standards I establish.
-
Set and define brand guidelines and create cohesive brand language to ensure consistency across all communications and visual assets.
-
Proficient in leveraging social media platforms and digital tools to amplify messaging and reinforce brand identity.
-
Experienced in planning and executing PR events, press conferences, and promotional campaigns to boost brand visibility and stakeholder engagement.
-
Versatile graphic designer producing visually engaging content that aligns with the brand guidelines I develop, ensuring a unified look and feel across diverse mediums.
-
Portfolio includes branding and marketing materials, course designs, graphic and web elements, book and journal layouts, educational materials, digital assets, websites, storyboards, and more—all guided by a clear, strategic brand vision.
-
Combining creativity with functionality, I tailor each project to enhance learning experiences and communicate ideas effectively, ensuring every piece not only looks great but also strengthens the brand’s presence and message.
