JENNIFER L. M. GUNN
LEARNING ARCHITECT | CONTENT STRATEGIST
Workspace Creative is an education content strategy consultancy led by Jennifer L.M. Gunn that provides comprehensive, end-to-end content, PR, and professional development services for EdTech companies, schools, and organizations.
Our offerings include PR services, go-to-market strategy, content creation, editorial strategy, thought leadership writing, SEO optimization, branding, training/PD, and instructional design. With a deep understanding of the K-12 and higher education sectors, we help our clients build impactful learning experiences and compelling brand stories.
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Content Strategy
Tailored content strategy services that empower EdTech companies, schools, and organizations to engage their audiences effectively through powerful storytelling and effective AI/SEO strategies.
Public Relations
Custom PR services for schools, companies, and orgs, specializing in social media, community building, media relations, and crisis management to positively manage your brand's image.
Instructional Design
Instructional design services including research, innovative ideation, creative design, and iterative processes for both print and digital learning experiences for K12-adult learners.
Marketing/Branding
Build a strong brand identity for your school, EdTech startup, or organization with expert marketing and branding services that boost recognition and drive growth. Create design language, logo, marketing strategy.
Professional Development
Enhance your team's expertise with professional development designed to elevate skills or refine pedagogical practices for school teams or educators at all levels. In person, virtual or e-learning.
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Start-Up Consulting
Our consultation services empower EdTech startups, new schools, and organizations with expert leadership and education sector guidance to foster innovation and success.
SERVICES
Content Strategy Monthly Service
Includes ongoing editorial calendar development, fully optimized blog posts, guest writer management, SEO research and reporting, media kit dev, and more.
Whitepapers
Includes 5,000–7,000 word research papers, branded and designed.
Downloadable Resources
Includes eBooks, guides, toolkits under 20 pages.
E-Learning Course Content
Interactive modules, course development, video scripting, assessments, etc.
Social Media Strategy/Calendar Dev:
Social strategy report, and content calendar.
PR Services/Marketing/Branding
Tailored PR, marketing and branding services for schools, companies, and orgs, specializing in social media, community building, media relations, and crisis management to manage your brand's image. Comprehensive brand building and marketing for startups, schools, and orgs.
Email Marketing/Newsletter Mgmt:
Includes up to 4 custom-designed newsletters per month with original copywriting, content planning, audience segmentation strategy, and support. Addtl newsletters + List Building also available.
Webinars
Includes content development and support scripting for live session. Additional fee for hosting.
Curriculum Development
Lesson plans, units, modules, materials, educational programs, etc.
Training Materials/Professional Development
Includes training materials for internal teams, educator workshops, etc.
EdTech Sales/Conference Event Strategy
May includes messaging strategy, conference booth/event marketing plan, lead-gen support, must-attend conferences.
CONTENT WRITING
I craft authoritative blogs, articles, ebooks, website copy, feature articles, pitches, and presentations that position your brand as a thought leader and engage your audience.
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MONTHLY RETAINER PACKAGES OR ON-DEMAND SERVICE
STARTER
GROWTH
PRO
ALL IN
WHAT’S INCLUDED
10 hours of service
Ex: Up to 2 blogs.
WHO IT’S FOR
Early-stage startups
needing core support.
WHAT’S INCLUDED
20 hours of services
Choose your mix of services.
WHO IT’S FOR
Growing teams with
ongoing needs.
WHAT’S INCLUDED
40 hours of services.
Choose your mix of services.
WHO IT’S FOR
Startups and companies
ready to scale.
WHAT’S INCLUDED
I'll work full-time on a range of custom services.
WHO IT’S FOR
Companies/orgs who need a full-time powerhouse.
Blog Strategy and Management Monthly Plan
1
PRO LEVEL
Editorial Calendar:
Maintain a 3–6 month editorial calendar aligned with SEO/ed trends/school-year, and org needs.
Content Creation:
Write and/or oversee 4-8 original blog posts per month (1000 words each), fully SEO-optimized.
Guest Writer Management: Source/coordinate 1–3 guest writers monthly, ensuring content quality/brand alignment.
MONTHLY DELIVERABLES
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Editorial Calendar
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4–8 Blog Posts per Month
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Monthly SEO Reports
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Media Kit
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5 PR Pitches Monthly
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Outreach to/Integration of Guest Writers
2
SEO Optimization
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Conduct keyword research specific to the education and edtech/AI space.
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Apply SEO best practices to every article (meta tags, keyword placement, readability, internal linking).
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Provide monthly SEO performance reporting.
Media Kit Development
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Design and deliver a professional media kit showcasing your brand, offerings, audience insights, press mentions, and collaboration options. Update quarterly or as needed based on new initiatives.
Timeline
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Recommended Initial Timeline: 3-6 month partnership (recommended for momentum building)
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Weekly Status Updates: Via email or Slack or your preferred project management tool.
3
Outreach and PR
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Identify and pitch your company to 5 targeted education blogs, freelance writers, and EdTech media outlets monthly.
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Facilitate external article publication and guest posts, explore branded content opportunities.
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Build a network of content collaborators in education.
Goals
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Manage/produce high-quality, SEO-optimized blog content making your company the authority on AI educator tools.
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Grow branded storytelling strategy and content calendar aligned with your mission.
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Create a professional media kit to attract media and partnership opportunities.
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Execute outreach to external blogs, education writers, and ed publications through Press Releases and touch points.
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Recruit and manage expert guest writers for the your blog.